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MarketingExperiments

Value Proposition: How to find the best expression of your value
A/B Testing: Why do different sample size calculators and testing platforms produce different estimates of statistical significance?
Lead Nurturing Tested: How slight script tweaks increased response by 31%
The Trust Trial: Could you sell an iChicken?
Marketing Multiple Products: How radical thinking about a multi-product offer led to a 70% increase in conversion
Optimizing Web Forms: How one company generated 226% more leads from a complex web form (without significantly reducing fields)

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